Fintech is a responsible area to write about. It’s not a trivial subject like movie stars and drama. It’s about money—how you and your readers earn, save, spend, and invest it. So, what are the fintech content writing mistakes you should always avoid?
1. Not knowing for whom you are writing
Is your audience educated in fintech topics, or perhaps they’re visiting your blog to learn about the subject for the first time? You should approach each article with consideration for who your potential readers might be.
Avoid technical jargon if you’re not specifically targeting fintech enthusiasts. Instead, provide definitions, examples, and simple explanations to ensure accessibility for all readers. Writing about complex issues in a straightforward manner demonstrates true skill.
2. Too much of passive voice
In English grammar, we have two distinct voices: active and passive. Neither holds inherent superiority over the other, but each finds its place in different writing contexts.
Have you ever noticed how news anchors often maintain a sense of detachment from the stories they report? This is often achieved through the use of the passive voice. Conversely, authors of opinion pieces tend to project confidence and conviction, largely due to their preference for the active voice.
Once you’ve completed your initial draft, take the time to review it. Consider reading it aloud; hearing your own words can help identify awkward phrasing and unclear sentences. This process allows you to pinpoint areas for improvement in subsequent drafts. Additionally, pay attention to how you’ve employed both active and passive voices throughout your writing, as they play a significant role in shaping the overall tone of your work.
3. Blindly following the brief and outline
One common mistake in fintech content writing is the tendency to blindly adhere to the provided brief and outline without critical evaluation. While a well-crafted brief and outline can serve as valuable guidance, treating them as infallible directives can hinder creativity and originality.
Fintech is a rapidly evolving field, marked by constant innovation and dynamic trends. Rigidly sticking to a predetermined structure may lead writers to overlook fresh insights or fail to address emerging issues relevant to the audience.
To avoid this mistake, writers should view the brief and outline as flexible frameworks rather than strict rules. They should strive to balance adherence to the provided guidelines with the freedom to explore new angles and incorporate timely information, ensuring that their content remains engaging, relevant, and ahead of the curve.
4. Disregarding time-to-value (TTV)
Overlooking the concept of time-to-value in your writing is a common mistake that many writers fall prey to. Time-to-value refers to the speed at which a reader or user can derive value from your content.
For instance, consider crafting a guide on initiating an email marketing campaign. The majority of your audience likely seeks swift implementation of such a campaign. However, if your introduction drags on, or you delve into basic topics like defining email marketing or outlining its benefits solely for SEO purposes, the time-to-value diminishes significantly.
Readers must invest considerable time before gaining actionable insights, leading to frustration. While incorporating a table of contents may alleviate this to some extent, it doesn’t entirely address the time-to-value issue.
5. Not backing content with relevant examples
Just presenting facts, ideas, or concepts without backing them up with real-life examples or case studies can make your content confusing and hard to understand.
What’s more, it might seem like you’re just repeating what everyone already knows, without adding anything new or helpful.
For example, let’s say you’re writing about email marketing strategies, and you mention “personalizing your email” as one of them. Instead of just talking about what it means or why it’s good, show your readers what you mean by including a picture of a personalized email.
Whether you’re explaining something or giving instructions, it’s important to show, not just tell. That means giving clear, real-life examples that readers can easily understand or relate to.
6. Being self-promotional instead of being helpful
While maintaining a positive and upbeat tone is important, writers must exercise restraint in their promotional efforts. Avoiding an excessively sales-oriented approach is key. Such tactics can undermine the credibility of your content, leading readers to perceive it as biased or untrustworthy.
Instead, the primary focus should be on delivering accurate and valuable information that empowers readers to make informed decisions, especially considering the financial nature of fintech topics.
Trust-building should be a top priority for writers, as it plays a fundamental role in fostering lasting relationships with readers. By consistently offering high-value content, writers can cultivate a sense of reliability and authenticity that encourages readers to return for more.
Rather than aggressively pushing products or services, the aim should be to guide readers through a process of exploration and discovery, allowing them to draw their own conclusions.
7. SEO before everything
Focusing solely on SEO (Search Engine Optimization) at the expense of quality and relevance can be a detrimental mistake in fintech content writing. While optimizing content for search engines is undeniably important for visibility and reach, prioritizing SEO above all else often leads to shallow, keyword-stuffed content that fails to resonate with readers.
Sacrificing substance for the sake of SEO can undermine the integrity of the content. Instead, writers should strive for a balanced approach, incorporating relevant keywords naturally while prioritizing informative, engaging, and valuable content that genuinely addresses the needs and interests of their audience.
By placing the reader’s experience and understanding first, fintech content writers can achieve sustainable visibility and authority in the digital landscape without compromising on quality.
8. Missing CTA
Ensuring that readers stay engaged with your content until the end is undoubtedly a commendable achievement. However, it’s important to recognize that simply holding their attention doesn’t guarantee success in achieving your content’s ultimate goal.
Even if readers are captivated by your article, the sales journey isn’t complete.
In such cases, it’s evident that the content has fallen short of its intended objective. It’s a risky gamble to assume that readers will spontaneously seek out your product or service after consuming your content.
To mitigate this risk and maximize the potential for conversion, a straightforward solution lies in including a clear and direct call to action (CTA) at the conclusion of your article. While some may believe that CTAs should exclusively direct readers to a sales page, there’s no need to restrict yourself to just one CTA.
For companies operating within the fintech sector, it’s advisable to incorporate two distinct CTAs:
- One leading directly to the sales page.
- Another offering readers the option to reach out for further consultation or assistance.
To further enhance the effectiveness of your CTAs, consider integrating internal links to relevant products or content within your article. This strategic approach not only encourages continued engagement but also facilitates the persuasion process, increasing the likelihood of conversion.
Fintech Content Writing
Fintech is a specialized area that requires experts to write about it. If you need any help with content writing, just contact us. We’ll be happy to assist you.
