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Author: Zuzanna Macieszko

  • Want your website to truly drive sales? Keep these three types of subpages in mind!

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    Want your website to truly drive sales? Keep these three types of subpages in mind!

    The customer’s journey from recognizing a need to making a purchase can be complex and varied, spanning five distinct decision-making stages. The goal is to guide individuals from mere interest in your product to making a purchase.

  • Building a Fintech App for the First Time

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    Building a Fintech App for the First Time

    Building a Fintech app for the first time can be a challenging task. Don’t worry, we’ve got your back. Today, we are here with a guide on how to build a Fintech app for beginners.

  • How to build a strong FinTech software team?

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    How to build a strong FinTech software team?

    In a FinTech company, having a strong software team is vital. When everyone works well together, things get done faster and better. However, building such a team requires careful consideration of various factors. What aspects are worth looking at when building such a team?

  • Metaverse & Banking. New ways of communication

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    Metaverse & Banking. New ways of communication

    A few years ago, there was considerable debate about the Metaverse and its practicality. Today, banks and fintech companies are embracing the trend, utilizing the Metaverse as a fresh platform for client communication and relationship-building. Is this a parallel to the major social media revolution of 2015, or an entirely new phenomenon? Awin

  • SDK vs. API: What’s the Difference?

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    SDK vs. API: What’s the Difference?

    Ever wondered about the difference between SDKs and APIs? These are essential tools for developers, but knowing which one to pick can be confusing

  • Best Practices For SDK Generation

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    Best Practices For SDK Generation

    Have you ever wondered how developers make integrating with APIs so smooth? It’s all about creating Software Development Kits (SDKs) the right way. In this article, we’ll explore some simple tips to help you do just that. From making development easier to keeping up with changes in APIs, these tricks will make your SDKs stand…

  • Attracting Customers for Startups

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    Attracting Customers for Startups

    In every startup, success relies on attracting customers as a fundamental necessity. In this comprehensive guide, we delve into the art and science of customer acquisition, offering insights and strategies for entrepreneurs poised to make their mark in the competitive business landscape.

  • Hiring a fintech content writer

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    Hiring a fintech content writer

    FinTech is a highly specialized industry that demands specific skills and knowledge. If you’re looking to hire a competent content writer for your FinTech company, follow these guidelines:

  • The complete guide to inbound marketing for fintech startups

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    The complete guide to inbound marketing for fintech startups

    Inbound marketing is a marketing strategy focused on attracting customers by providing valuable content and experiences, rather than relying on traditional advertising methods that interrupt audiences. This strategy is based on the premise that attracting customers through valuable content leads to building lasting relationships with customers and translates into greater loyalty and higher chances of…

  • Creating a Strong Fintech Community – Guide

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    Creating a Strong Fintech Community – Guide

    In financial technology (FinTech), the importance of community cannot be overstated. Whether you’re an entrepreneur, investor, developer, or enthusiast, building a strong FinTech community can be instrumental in driving innovation, fostering collaboration, and ultimately shaping the future of finance. In this comprehensive guide, we’ll explore the essential steps to creating a thriving FinTech community.