FinTech is a highly specialized industry that demands specific skills and knowledge. If you’re looking to hire a competent content writer for your FinTech company, follow these guidelines:
1. Content writer should write
One of the initial steps in the hiring process is conducting a thorough evaluation of the content writer’s portfolio. This entails requesting samples of their previous work across various FinTech topics and formats.
By carefully reviewing their portfolio, you can gain insights into their writing style, depth of knowledge in FinTech subjects, and proficiency in using advanced terminology specific to the industry.
Explore the variety of topics covered in their portfolio to see if they can write about different parts of FinTech, like blockchain, digital banking, cryptocurrency, and financial rules. See if they can explain complicated ideas in a way that’s easy to understand.
Also, check if people interact with their articles, like sharing them on social media or leaving comments. If their content gets people talking or doing something, it shows they’re good at keeping readers interested.
2. Financial and technological knowledge
When hiring a content writer for a FinTech company, it’s important to see how well they understand both finance and technology. Decide if you need someone who’s just starting out in their career or someone who’s been doing this for a while.
Usually, you might want someone who’s written about tech stuff in FinTech before. But keep in mind, new writers can also be good at this. Instead of only looking at their past jobs, think about how quick they can learn new things.
One way to check is by asking them to write something about a FinTech topic. This lets you see how well they understand financial and tech stuff. Look for signs that they can do good research, understand what’s happening in the industry, and explain things clearly.
3. Passion for FinTech
The significance of a content writer’s genuine passion for the FinTech industry cannot be overstated. Beyond mere technical proficiency, an intrinsic enthusiasm for the subject matter can greatly enhance the quality and impact of their work. Therefore, during the hiring process, it’s essential to gauge candidates’ level of passion and interest in FinTech.
One effective strategy is to engage candidates in discussions about their personal connection to FinTech and their motivations for pursuing a career in this field. Encourage them to share insights into their favorite events, developments, or dilemmas within the FinTech world, as well as any notable trends or innovations that have captured their attention.
Inquire about the resources they regularly consult to stay informed about the latest advancements and discussions within the FinTech community. Do they follow renowned FinTech journalists, thought leaders, or industry experts on social media platforms, such as LinkedIn or Twitter? Are they subscribers to relevant newsletters, blogs, or podcasts that offer valuable insights into the evolving landscape of financial technology?
4. Research Skills
Research skills are indispensable for any competent content writer, particularly in the dynamic and ever-evolving landscape of FinTech. A proficient content writer excels not only in crafting compelling narratives but also in conducting thorough and meticulous research to substantiate their content with accurate and reliable information.
Effective research involves sourcing information from a diverse range of credible and authoritative sources, including industry reports, academic publications, reputable news outlets, and official regulatory bodies. It requires the ability to discern between reliable sources and dubious sources of information, thereby upholding the integrity and credibility of the content produced.
Furthermore, a skilled content writer demonstrates proficiency in navigating complex databases, online repositories, and specialized research tools to access relevant data and insights. They employ advanced search techniques and keyword strategies to uncover hidden gems of information that enrich the narrative and provide value to the reader.
5. Collaboration Abilities
Content writers in FinTech should be good communicators. They need to write clear and professional emails and work well with others in the company and outside. This means being able to talk to clients, partners, and colleagues in a friendly and helpful way.
They also need to build good relationships with other companies and experts in the FinTech industry. This helps them get useful information and make their content better.
Inside the company, content writers often work with designers, marketers, and experts in FinTech. They need to be able to work together well and share ideas. This teamwork helps create better content and achieve company goals.
Being flexible and able to adapt to different working situations is also important. Some writers work in offices, while others work from home. Good writers can work well in any situation and use different tools to communicate and collaborate with their team.
6. Social Media Expertise
In the FinTech industry, social media proficiency is essential. Content writers should understand how to engage both business clients and individual users on platforms like LinkedIn, Twitter, and Facebook. They should also know about FinTech communities on these platforms and be able to simplify technical concepts for broader understanding.
In addition to written content, proficiency in presenting content with graphics is a valuable asset for content writers in FinTech. Visual elements such as infographics, charts, and illustrations enhance the visual appeal and clarity of content, facilitating comprehension and retention of key information.
7. SEO Experience
Optimizing content for search engines is crucial for reaching the right audience. Content writers should have experience in SEO techniques to improve search visibility and generate organic traffic to your website.
When hiring a junior content writer who may be new to SEO techniques, consider investing in their professional development by offering SEO courses or training programs. By empowering aspiring writers with the knowledge and skills needed to navigate the intricacies of SEO, companies can cultivate a talented pool of content creators who contribute to the long-term success and growth of the organization.
Hiring FinTech Content Writer
By considering these factors, you can ensure that you hire a competent content writer who can effectively represent your FinTech company. If you need any help with Tech Content for your FinTech company, just let us know. We’d be happy to help.
