What is Minimum Viable Product?


Attracting Customers Startup

What is Minimum Viable Product?

Minimum Viable Product, commonly known as MVP, is a strategy used by startups and product teams to develop new products with the minimum features required to satisfy early customers. The primary goal of an MVP is to validate the product idea with the least amount of effort and resources.

By focusing on delivering core functionalities and features, MVP allows businesses to quickly launch their product into the market, gather feedback from early users, and iterate based on real user data.


  • Rapid time-to-market: MVP enables quick development and release of products, allowing companies to stay ahead of the competition.
  • Cost-effective: By only building essential features, companies can save resources and invest in further development based on user feedback.
  • Customer feedback: MVP facilitates early interaction with users, providing valuable insights for product improvement and future development.


  • Potential limited functionality: Launching with only minimal features may deter some users who expect a more comprehensive product.
  • Risk of misinterpreting feedback: Interpreting early user feedback accurately can be challenging and lead to incorrect product decisions.
  • Competition risk: In competitive markets, a basic MVP may not stand out against more advanced offerings from established competitors.

Examples of Minimum Viable Product

Some well-known examples of products that started as MVPs include Dropbox, which began with a simple file-sharing feature, and Facebook, initially designed for Harvard students before expanding to other universities.


In conclusion, Minimum Viable Product is a strategic approach to product development that emphasizes delivering essential features to validate a product idea quickly and efficiently. While MVP offers advantages such as rapid market entry and cost-effectiveness, it also comes with potential drawbacks like limited functionality and competition risks. By leveraging MVP principles, companies can iterate on their products based on real user feedback, leading to successful and market-ready solutions.


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