Case study content marketing for global FinTech company
Client
- Our client is a leading worldwide provider of payment technology and software solutions. They facilitate payment processing for various types of transactions, including card payments, e-commerce, and more.
- Company offers a wide range of services, including merchant services, payment processing, point-of-sale solutions, and various financial technology products. They serve businesses of all sizes, from small merchants to large enterprises.
- With a presence in numerous countries, our client has a global reach and serves clients internationally. They work with businesses in various industries to enable them to accept payments efficiently and securely.
Challenges
The company’s main problem was poor and boring content that did not attract customers, compounded by the limited number of irregularly published articles, leading to the absence of a long tail on the website (SEO optimization).
Solutions
Rich Blog Articles
To address these challenges, we implemented a comprehensive content strategy. We created a series of engaging blog articles, including extensive guides. These articles not only served to address the lack of interesting content on the website but also played a crucial role in demystifying our client’s new product—a cutting-edge payment phone app.
Recognizing the importance of communication, we took a holistic approach. The carefully crafted articles, enriched with insights about the new payment app, were strategically incorporated into newsletters. This proactive dissemination ensured that our clients’ existing customer base received valuable updates directly in their inboxes. The newsletter, serving as a bridge between the website and the users, not only reinforced our client’s expertise but also fostered a sense of community and engagement among the audience.
Multilingual Content
Recognizing the global nature of our client with websites tailored for various countries, we translated the articles into German, Czech, and Romanian languages. This approach ensured a broader reach and improved accessibility for diverse audiences on their respective country-specific websites.
Additionally, this multilingual strategy not only enhanced user engagement but also facilitated seamless navigation, providing a more personalized and inclusive experience for visitors across different regions. By aligning our content with the linguistic preferences of each audience, we aimed to strengthen the connection between our client and their global user base.
SEO Optimization
All articles were meticulously written following website-friendly rules, optimizing content for search engines to boost SEO performance and increase the website’s overall visibility.
Results
- Increased Website Content: The implementation of our content strategy led to a substantial increase in the volume of regularly updated material on the website, enriching the user experience and fostering continued engagement.
- Enhanced SEO Performance: The meticulously crafted articles, adhering to website-friendly rules, significantly improved the website’s search engine optimization (SEO). This resulted in higher visibility on search engine result pages, attracting a broader audience.
- Multinational Content Reach: Our approach extended content reach beyond a single branch in one country. The translated articles successfully reached audiences in multiple countries, including Austria, Germany, Czech Republic, and Romania. This expansion not only broadened the client’s user base but also strengthened their international presence, catering to diverse audiences and fostering a global community.
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